Properties that Have this One Thing Have Tripled in Popularity

Searches for properties with air conditioning have tripled in a year new research has revealed. After a record-breaking hot summer demand for this property feature that has, up to now, not been seen as a necessity has soared!

According to the data, searches for properties for sale with air conditioning have more than tripled compared to this time last year, while searches for places to rent with air conditioning are up by 74 per cent.

In fact, on the 19th of July, which was the hottest day on record, searches for properties with air conditioning nearly quadrupled and nearly tripled in the rental market compared to the same period in 2021, the research found.

Furthermore, in response to the exceptional weather conditions, savvy agents have been highlighting features that keep a home cool. For example, mentions of ‘ceiling fan’ are up seven-fold, while the term ‘airy’ is six times more popular (+526%) and ‘shade’ is five times more used (+405%).

Increase in ‘cool’ terms

The number of available property listings mentioning air conditioning has also more than quadrupled compared to this time last year. Despite this fact, air conditioning is only mentioned on one per cent of listings according to the researchers.

Tim Bannister, Property Expert at Rightmove, which conducted the research, commented: “Though they make up a very small portion of the current property market, homes with air-con and other features that keep a home cool could attract even more interest in the future if we experience similarly hot summers, and these features rise up the priority list.”

Adrienne Minster, CEO of Rated People said: “Air conditioning requests jumped by 116 per cent across June and July compared to the two months before, with many homeowners finding this summer too hot to handle and looking at air conditioning as a way to either cool down fast or get ahead of the next heatwave!” 

With climate change experts predicting the UK will experience more tropical summers, do you plan to install air conditioning in your property portfolio to make your property stand out from the crowd?