Buyers are paying property price premiums of over 30 per cent in several English regions to secure residential properties boasting a specific feature.
New analysis shows that a residential property in England marketed with a great view commands a property price premium of £712,792. That’s 28.1 per cent higher than comparable properties in the same locations, which lack the stunning views of their competitor – a difference of £156,261.
Regional Property Price Premiums Top 34%
Regionally, the highest property price premium is found in the North East, where homes with a great view command a 34.6% uplift, equating to £501,822, compared with a wider regional average of £372,744, a difference of £129,078.
The East Midlands follows with a 33.2 per cent premium for properties marketed as having great views, while properties in the North West with a great view enjoy a 31.8 per cent premium and Yorkshire and the Humber properties marketed as having a great view have a 31.7 per cent uplift. In the South West, buyers pay 31.5 per cent more for properties with exceptional views.
London records the lowest relative property price premium at 19.1%. However, in cash terms, the uplift remains significant, with properties boasting strong outlooks priced at £1,087,148 compared with the wider area average of £912,726, a difference of £174,422.
Across England as a whole, the estimated total value of currently listed properties marketed with great views stands at just over £4.08 billion.
South West leads on supply
While northern regions show the strongest relative property price premiums, the South West accounts for the largest share (38%) of available listings featuring a great view. The South East follows with 25.6 per cent of listings, while London properties claim 11.3 per cent of the market share.
The research was conducted by Yopa, which analysed price data for properties currently for sale in England marketed with a great view and compared them with comparable properties in the same areas without that feature. House price data, including that of properties with great views, was sourced from PropertyData and was correct as of 11 February 2026.
Verona Frankish, CEO of Yopa, said: “While location has always been a driving force behind property values, this research shows that what you can see from that window can play an equally powerful role when it comes to the price of a property.
Whether it’s coastline, skyline, or countryside, buyers are clearly willing to pay a substantial premium for a home that offers something special beyond its four walls.
What’s particularly notable is that the strongest premiums are found outside of the nation’s most expensive housing markets. In many northern regions, where overall house prices tend to be lower than in the south, the relative value of a great view becomes even more pronounced, highlighting again how much value today’s buyers place on an exceptional outlook.”
