The UK’s holiday let industry is bursting with opportunities for property professionals as more people opt for staycations over trips abroad. With picturesque landscapes and charming towns right on our doorstep and stories of long delays caused by computer bugs and air traffic control failures, it’s no wonder that domestic tourism is booming. Investors, landlords and developers are tapping into this trend, transforming properties into holiday havens and capitalising on the rising demand for unique, local experiences.
As the popularity of UK getaways continues to soar, new data has revealed the UK’s top staycation destinations – key information for property developers as they build their property portfolios to capitalise on the domestic travel boom.
So, which destination has climbed the ranks to claim the title of the UK’s best staycation spot? Join us as we dive into the research…
The UK’s top staycation destinations
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- Lake District
Renowned for its stunning landscapes and outdoor activities, the Lake District has clinched the top spot, largely due to its exceptional value. The cost of a day out for a family has decreased by 35 per cent from £51 to £33 since last year, making it not only a scenic but also an affordable option. Whether it’s exploring The World of Beatrix Potter or hiking in the fells, visitors can enjoy a variety of activities without breaking the bank. - Dorset
Coming second in the research, Dorset offers a mix of historic charm and natural beauty, from the Jurassic Coast to quaint villages. It scored highly for its balance of costs, making it a strong contender for families and couples alike. The county’s picturesque settings and rich heritage provide a delightful backdrop for a relaxing holiday. - Blackpool
In a surprising turn of events, Blackpool, long hailed as the quintessential British seaside destination, has been dethroned from the top spot. The reasons are multifaceted: rising costs across key metrics such as accommodation, a family day out and even a traditional fish and chip supper. Despite this, Blackpool remains a significant player. It still boasts the most affordable accommodation and the cheapest pint, making it a viable option for budget-conscious travellers. However, the rising cost of family activities, particularly at the iconic Pleasure Beach, has impacted its overall ranking. - Devon
Devon, with its beautiful beaches and charming countryside, ranks fourth. The county continues to be a popular destination, offering a blend of coastal and rural experiences. While prices have risen slightly, Devon’s appeal lies in its versatility and range of activities. - The Cotswolds
Completing the top five is The Cotswolds, famous for its idyllic villages and rolling hills. Although it ranks as one of the more expensive destinations, the area offers a unique blend of luxury and tranquillity, attracting those looking for a more upscale staycation.
- Lake District
Fun Facts
- Accommodation: Blackpool offers the most affordable accommodations, with an average daily rate of £159, compared to the Cotswolds, where the rate is the highest at £221 per day.
- Family Day Out: The Lake District is the most budget-friendly option for a family day out, costing just £33 for a family of four, while a day out in Blackpool is significantly more expensive at £180.
- Cost of a Pint: Blackpool is the most economical place for a pint, costing only £3.30, whereas Brighton is the priciest at £5.90.
- Fish and Chips: Similarly, Blackpool offers the most affordable fish and chips at £10.48, while the cost in Brighton rises to £13.06.
These findings from finance specialist firm RIFT, highlight that affordability is at the forefront of many holidaymakers’ minds, with this shift in rankings underscoring the broader economic trends affecting the UK, making it crucial for stakeholders to understand where the opportunities now lie. The Lake District and Dorset, for instance, present potential for investment in holiday rentals and tourism-related businesses. Meanwhile, the consistent appeal of Blackpool, despite its challenges, suggests it remains a viable market for budget-friendly developments.
