Revealed: Britain’s Most Instagrammable Streets

New research has uncovered Britain’s most Instagrammable streets. From sweeping Georgian crescents and colourful Victorian terraces to historic cobbled lanes, the rankings showcase some of the UK’s most shared locations. We take a look at the latest research, which ranks the country’s most popular streets on social media and reveals what buyers can expect to pay to live there.

Bath tops the rankings

Bath’s Royal Crescent claims the top spot as Britain’s most Instagrammable street. Renowned for its sweeping Georgian architecture and elegant curved terrace, the iconic street has become one of the UK’s most recognisable backdrops for photographs, travel content and social media posts. Despite the grand Georgian frontages that line the street, the average property value stands at £590,786. This reflects the fact that many of the original townhouses have been converted into apartments, resulting in a broader mix of property values.

London’s Portobello Road, famous for its colourful houses and world-renowned street market in Notting Hill, where the average property value is £1,661,144, ranks second. The Street in Castle Combe, a picturesque Cotswold village known for its honey-coloured stone cottages and historic charm, takes third place with an average property value of £428,759.

Edinburgh also features prominently in the rankings. Victoria Street, recognised for its colourful curved terraces, ranks fourth with an average property value of £414,596, while Circus Lane, an elegant, cobbled street in the city’s Stockbridge district lined with flower-filled mews houses, where properties average £447,344, takes the 9th spot in the table.

Gold Hill in Shaftesbury, known for its steep cobbled incline and historic cottages, ranks fifth with an average property value of £470,721. Gold Hill is followed by Kynance Mews in South Kensington (£1,447,738) then Vicars Close in Wells, widely regarded as Europe’s oldest intact residential street, ranks seventh with an average property value of £364,489. Arlington Row in Bibury, one of England’s most photographed rows of cottages (£519,773) is next, followed by Mermaid Street in Rye, famous for its medieval cobbles and timber-framed buildings (£471,101).

Property values range from £158,000 to more than £1.6 million

While some of Britain’s most Instagrammable streets command premium property values, the research found that others remain well below the UK average house price of £298,806.

The most affordable street in the top 20 was Pier Road in Luss, on the banks of Loch Lomond, where the average property value is £158,559. Other affordable locations included Windsor Esplanade in Cardiff Bay (£198,125), Elm Hill in Norwich (£235,822), Anita Street in Manchester (£257,319) and Eastgate Street in Chester (£263,811).

At the other end of the market, Portobello Road (£1,661,144) and Kynance Mews (£1,447,738) are the most expensive streets in the rankings, while Bath’s Royal Crescent claims the title of Britain’s most Instagrammable street with an average property value of £590,786.

Amanda Bryden, Head of Mortgages at Lloyds, which conducted the research, said: “What really stands out about these streets is their character. Whether it’s colourful homes, heritage buildings or a standout setting, they’re the kind of places people can’t help but share.

“It’s also great to see such a broad mix of locations. While some are among the UK’s most premium streets, others are far more accessible, which shows you don’t need a huge budget to find somewhere that genuinely feels special.”

The research, carried out by Lloyds in partnership with digital specialists Kinesso, ranked a selection of notable UK streets using a weighted score based on Instagram hashtag volumes, engagement, location tags and TikTok visibility.